Monday, July 20, 2009

Advertising. WTF?

Unlike in the metros, advertising still works in mysterious ways for my folks and the likes back in Kerala. My dad hates it when I introduce myself as a copywriter to his friends. He prefers ‘advertising executive’. Like that sounds any better. But can’t blame him completely, can I? I remember telling one of my friends, a science graduate, about me being a copywriter. “That must involve a lot of reading. Considering the amount of law books you have to mug up.” said he, almost breaking into tears. A small ‘copyrighting’ versus ‘copywriting’ crisis.

The hilarious case of Smiju T K, a fellow art director, is even funnier. He was at an aunt’s place, an old lady, to bid farewell before boarding the bus to Bangalore. As the answer to a query about the nature of his job, poor Smiju avoided the term art director conveniently. He was well aware of the layers of explanation and an in-depth seminar on advertising he would have had to conduct to explain the term. Instead, he translated advertising into its Malayalam counterpart. The lady held his hand. Her eye wrestled back a tear drop. “Be careful while painting those hoardings. Those ladders can be real tricky you know.” To everyone else who wanted to know his profession since then, he was a carpenter. By the virtue of lesser risk involved I suppose.

1 comment:

silverine said...

This was hilarious!!